Digital marketers love
data—and will soon have more of it to track in their Instagram
feeds.
It’s an announcement
that might have social media managers signifying their appreciation
with a double-tap: The app will soon add emerging business profiles
and an in-app analytics tool.
Later.com reports
that the app’s new detailed analytics will provide specific
information for businesses and marketers about their posts, followers
and “likes.”
A spokesperson for
Instagram said that although the function is being tested in some
users’ feeds now, a platform-wide rollout “is coming to Instagram
in a few months.”
Here are a few
highlights of what marketers can expect:
Business profiles
To help brand managers
increase their organizations’ presences and promote awareness,
Instagram developers are testing three new profile features.
Here’s the gist
from Later.com:
[These will] make your
Instagram profile more like a Facebook page. In a move that makes a
lot of sense for businesses, photographers and influencers, Instagram
is testing a Contact button, a linkable location tag and a category
for your Instagram profile.
By hitting “contact,”
users will either be prompted to directions to the organization’s
location or to an email window addressed to the profile’s account
manager. Although many organizations already provide links to their
websites in their profiles, a designated contact button gives users a
direct way to communicate.
See the rest of the article here appeared first on Ragan's PR Daily
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