Brad Jakeman, president of PepsiCo's global beverage group said the advertising industry needs to address transparency issues. The controversy surrounding rebate practices was one of the topics discussed during a panel hosted by WSJ at the Cannes Lions advertising festival.
Thursday, 23 June 2016
Addressing Ad Industry's Transparency Issues
Brad Jakeman, president of PepsiCo's global beverage group said the advertising industry needs to address transparency issues. The controversy surrounding rebate practices was one of the topics discussed during a panel hosted by WSJ at the Cannes Lions advertising festival.
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