Brad Jakeman, president of PepsiCo's global beverage group says that a glut of bad advertising created by agencies, marketers and brands are to blame for the growing use of ad blocking technology by consumers. He made the comments during a panel hosted by WSJ at the Cannes Lions advertising festival.
Thursday, 23 June 2016
Advertising Industry Fueled Rise of Ad Blocking?
Brad Jakeman, president of PepsiCo's global beverage group says that a glut of bad advertising created by agencies, marketers and brands are to blame for the growing use of ad blocking technology by consumers. He made the comments during a panel hosted by WSJ at the Cannes Lions advertising festival.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment