Pratt Fall Blog
Monday, 27 March 2017
Hollywood Counts on China for Merchandise Growth
Sales of licensed film and TV merchandise are growing rapidly in China, where counterfeits have long been king. Here’s a look at some of the popular items tailored for the Chinese market. Photo: John Corrigan/Wall Street Journal
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Sales of licensed film and TV merchandise are growing rapidly in China, where counterfeits have long been king. Here’s a look at some of the popular items tailored for the Chinese market. Photo: John Corrigan/Wall Street Journal
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Post a Comment